Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features an illustrated canteen against the background of a map. In the upper right corner is an illustrated figure of a skier, and in the lower left corner is a soldier in a tropical setting. The accompanying text describes the use of Ethocel to manufacture canteens for the United States armed forces. Notably, the advertisement was produced during World War II and bears the Company's wartime tagline "Dow: Chemicals Indispensable to Industry and Victory."