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Big Family, No Maid, Tight Budget!
(So They Use SARAN WRAP and Plenty of It!)
- 1957
Color print advertisement for Saran Wrap, a product of the Dow Chemical Company. The advertisement profiles the Read family of Ridgewood, New Jersey and features photographic reproductions of various cookies and party treats wrapped in Saran Wrap to lock in freshness and moisture. Initially developed for the U.S. Army to wrap arms and equipment for transport during World War II, saran plastic was subsequently developed and marketed as Saran Wrap for household use.
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Cite as
Dow Chemical Company. “Big Family, No Maid, Tight Budget!,” 1957. Advertisements from the Dow Chemical Historical Collection, Box 6. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/0z708x45z.
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