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Digital Collections

Advertisements, Ephemera

"Lift it Yourself!"

  • 1947

Rights

Public Domain

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Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Depicts two men dressed in overalls, one holding a large ladder with one arm to demonstrate how lightweight materials manufactured with magnesium are.

Property Value
Creator of work
Format
Genre
Extent
  • 28 cm H x 21 cm W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

Related Items

Cite as

Dow Chemical Company. “‘Lift It Yourself!",” 1947. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/1jcsm3k.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.