Advertisements, Ephemera

New Leadership Through New Lightness

  • Advertisement for Dowmetal and Hoover

  • 1937

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Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features a woman against a plain background holding a Hoover vacuum cleaner made with Dowmetal. The accompanying text describes Hoover as the first company to adopt Dowmetal for the production of a household appliance, the Hoover One Fifty model. The text attributes sales of the vacuum cleaner to the "amazing lightness" of Dowmetal. This advertisement appeared on page 157 of a 1937 edition of Fortune.

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  • 13.75 in. H x 10.5 in. W
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  • Courtesy of Science History Institute

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  • Box 8
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Dow Chemical Company. “New Leadership Through New Lightness,” 1937. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/i9aihb1.

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