Color print advertisement for Cellulose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. This advertisement appeared in the December 1947 issues of Modern Plastics, Plastics, and Product Engineering.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Acetate Toys LAST After Christmas!” 1947 Hercules Advertisements, 1947. Records of Hercules Incorporated, Volume 1947. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/n470ohc.
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