Print advertisement for Toxaphene insecticides manufactured and sold by Hercules Powder Company. The advertisement shows an illustration of two men, one harvesting resin from a tree for turpentine and another inspecting a cotton plant. The accompanying text states that "[e]very gum turpentine producer has a good business partner in the farmer who uses insectides" made of toxaphene, which is derived from turpentine gum. This advertisement appeared in AT-FA Journal.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Partners in Profits.” 1952 Hercules Advertisements, 1952. Records of Hercules Incorporated, Volume 1952. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/45q9zxq.
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