Color print advertisement for Saran fabric, made from Saran textile monofilaments. The advertisement features a small illustration of young boys playing on a sofa upholstered with Saran fabric. The boys are dressed in racist and stereotyped "Cowboys and Indians" costumes. The accompanying text describes Saran fabric as long-lasting, colorful and easy to clean. Initially developed for the U.S. Army to wrap arms and equipment for transport during World War II, saran plastic was subsequently developed and marketed for various consumer applications, including packaging, plastic sheeting, and Saran Wrap.
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Dow Chemical Company. “The Plastic Fabric That's ‘Ready for Rumpus!",” circa 1946. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/6fm853a.
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