Color print advertisement for Dowclene synthetic solvents manufactured and sold by the Dow Chemical Company for use in dry-cleaning, among other applications. The advertisement depicts the delivery of a freshly-cleaned garment as a young man prepares for a date. The accompanying text reflects on the importance of appearance in encouraging romance and the modern dry cleaner's role as a skilled technician whose work benefits from the use of Dowclene solvents.
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Dow Chemical Company. “The ‘Romance’ of Dry Cleaning,” 1939. Advertisements from the Dow Chemical Historical Collection, Box 1. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/6h440s505.
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