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A Study of the Meaningfulness and Memorability of Various Symbols

  • 1966-Mar

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Report titled A Study of the Meaningfulness and Memorability of Various Symbols, created by the marketing department of the Dow Chemical Company in 1966.

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  • 22 cm W x 28 cm H
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  • The Dow Chemical Company
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  • Courtesy of Science History Institute

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  • Box Safety 00360, Folder 00342F11

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Institute blog post
The Biohazard Warning Symbol: In pursuit of something memorable and meaningless.

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Dow Chemical Company. “A Study of the Meaningfulness and Memorability of Various Symbols,” March 1966. Dow Chemical Historical Collection, Box Safety 00360, Folder 00342F11. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/6qoscr4.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.