About Magazine Podcasts Events
Museum Hours

Digital Collections

Handbooks and manuals, Records (Documents)

A Study of the Meaningfulness and Memorability of Various Symbols

  • 1966-Mar

Rights

In Copyright

Download all 30 images

PDFZIPof full-sized JPGs

Download selected image

Small JPG1200 x 1511px — 256 KBLarge JPG2880 x 3627px — 2.0 MBFull-sized JPG5496 x 6921px — 6.9 MBOriginal fileTIFF — 5496 x 6921px — 109 MB
View
In
Copyright
Searchable PDF
may contain errors
Download PDF
ZIP
of full-sized JPGs
Download ZIP

A 1966 report titled "A Study of the Meaningfulness and Memorability of Various Symbols," created by the Marketing Research Department of the Dow Chemical Company.

Creator of work
Place of creation
Format
Genre
Extent
  • 22 cm W x 28 cm H
Language
Subject
Rights In Copyright
Rights holder
  • The Dow Chemical Company
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box Safety 00360, Folder 00342F11

View collection guide

Learn More

Institute blog post
The Biohazard Warning Symbol: In pursuit of something memorable and meaningless.

Related Items

Cite as

Dow Chemical Company. Marketing Research Department. “A Study of the Meaningfulness and Memorability of Various Symbols,” March 1966. Dow Chemical Historical Collection, Box Safety 00360, Folder 00342F11. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/6qoscr4.

  Export citation (RIS) ?

This citation is automatically generated and may contain errors.

Rights

In Copyright

Download selected image

Small JPG1200 x 1491px — 117 KBLarge JPG2880 x 3578px — 823 KBFull-sized JPG5552 x 6898px — 3.5 MBOriginal fileTIFF — 5552 x 6898px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1500px — 250 KBLarge JPG2880 x 3599px — 1.2 MBFull-sized JPG5537 x 6920px — 4.5 MBOriginal fileTIFF — 5537 x 6920px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1508px — 250 KBLarge JPG2880 x 3619px — 1.2 MBFull-sized JPG5542 x 6964px — 4.5 MBOriginal fileTIFF — 5542 x 6964px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1498px — 192 KBLarge JPG2880 x 3594px — 1.2 MBFull-sized JPG5545 x 6920px — 4.4 MBOriginal fileTIFF — 5545 x 6920px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1501px — 168 KBLarge JPG2880 x 3603px — 1.1 MBFull-sized JPG5532 x 6920px — 4.3 MBOriginal fileTIFF — 5532 x 6920px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1497px — 168 KBLarge JPG2880 x 3594px — 1.1 MBFull-sized JPG5563 x 6942px — 4.3 MBOriginal fileTIFF — 5563 x 6942px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1507px — 129 KBLarge JPG2880 x 3616px — 877 KBFull-sized JPG5511 x 6920px — 3.5 MBOriginal fileTIFF — 5511 x 6920px — 109 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1520px — 231 KBLarge JPG2880 x 3647px — 1.2 MBFull-sized JPG5496 x 6960px — 4.1 MBOriginal fileTIFF — 5496 x 6960px — 109 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1515px — 161 KBLarge JPG2880 x 3637px — 974 KBFull-sized JPG5480 x 6920px — 3.7 MBOriginal fileTIFF — 5480 x 6920px — 109 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1526px — 144 KBLarge JPG2880 x 3661px — 935 KBFull-sized JPG5478 x 6964px — 3.6 MBOriginal fileTIFF — 5478 x 6964px — 109 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1508px — 113 KBLarge JPG2880 x 3618px — 830 KBFull-sized JPG5575 x 7004px — 3.5 MBOriginal fileTIFF — 5575 x 7004px — 112 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1511px — 181 KBLarge JPG2880 x 3626px — 1.2 MBFull-sized JPG5563 x 7004px — 4.4 MBOriginal fileTIFF — 5563 x 7004px — 111 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1501px — 230 KBLarge JPG2880 x 3601px — 1.3 MBFull-sized JPG5534 x 6920px — 4.5 MBOriginal fileTIFF — 5534 x 6920px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1505px — 190 KBLarge JPG2880 x 3612px — 1.2 MBFull-sized JPG5538 x 6946px — 4.3 MBOriginal fileTIFF — 5538 x 6946px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1531px — 161 KBLarge JPG2880 x 3675px — 1.1 MBFull-sized JPG5506 x 7026px — 4.2 MBOriginal fileTIFF — 5506 x 7026px — 111 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1506px — 148 KBLarge JPG2880 x 3614px — 984 KBFull-sized JPG5536 x 6946px — 3.8 MBOriginal fileTIFF — 5536 x 6946px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1512px — 173 KBLarge JPG2880 x 3628px — 1.0 MBFull-sized JPG5527 x 6962px — 3.9 MBOriginal fileTIFF — 5527 x 6962px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1514px — 161 KBLarge JPG2880 x 3634px — 1.0 MBFull-sized JPG5505 x 6946px — 3.9 MBOriginal fileTIFF — 5505 x 6946px — 109 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1501px — 160 KBLarge JPG2880 x 3601px — 1.0 MBFull-sized JPG5589 x 6989px — 4.2 MBOriginal fileTIFF — 5589 x 6989px — 112 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1494px — 217 KBLarge JPG2880 x 3586px — 1.3 MBFull-sized JPG5544 x 6904px — 4.5 MBOriginal fileTIFF — 5544 x 6904px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1515px — 151 KBLarge JPG2880 x 3636px — 978 KBFull-sized JPG5485 x 6925px — 3.7 MBOriginal fileTIFF — 5485 x 6925px — 109 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1525px — 161 KBLarge JPG2880 x 3659px — 1021 KBFull-sized JPG5446 x 6920px — 3.8 MBOriginal fileTIFF — 5446 x 6920px — 108 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1487px — 127 KBLarge JPG2880 x 3568px — 895 KBFull-sized JPG5564 x 6894px — 3.6 MBOriginal fileTIFF — 5564 x 6894px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1490px — 119 KBLarge JPG2880 x 3577px — 817 KBFull-sized JPG5501 x 6832px — 3.2 MBOriginal fileTIFF — 5501 x 6832px — 108 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1509px — 174 KBLarge JPG2880 x 3622px — 1.0 MBFull-sized JPG5485 x 6898px — 3.9 MBOriginal fileTIFF — 5485 x 6898px — 108 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1518px — 166 KBLarge JPG2880 x 3642px — 1.0 MBFull-sized JPG5459 x 6904px — 3.8 MBOriginal fileTIFF — 5459 x 6904px — 108 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1499px — 167 KBLarge JPG2880 x 3599px — 1018 KBFull-sized JPG5503 x 6876px — 3.8 MBOriginal fileTIFF — 5503 x 6876px — 108 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1507px — 132 KBLarge JPG2880 x 3618px — 918 KBFull-sized JPG5526 x 6942px — 3.6 MBOriginal fileTIFF — 5526 x 6942px — 110 MB

Rights

In Copyright

Download selected image

Small JPG1200 x 1516px — 248 KBLarge JPG2880 x 3638px — 2.1 MBFull-sized JPG5505 x 6954px — 7.4 MBOriginal fileTIFF — 5505 x 6954px — 110 MB

The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.