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Digital Collections

Advertisements, Ephemera

Dowmetal is Riding High!

  • 1940-Jan

Rights

Public Domain

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Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a plane flying above an array of clouds. The accompanying text details magnesium's lightness and durability relative to other metals and its use in the transportation and machinery industries. This advertisement appeared on the inside cover of the January 1940 edition of Fortune.

Property Value
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Format
Genre
Extent
  • 14 in. H x 11 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

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Cite as

“Dowmetal Is Riding High!,” January 1940. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/70laz27.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.