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Digital Collections

Advertisements, Ephemera

Ethocel: Little Granules of Great Value

  • 1939-Apr

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Public Domain

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Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose developed and marketed for a range of industrial and commercial uses. The advertisement features an illustration of a hand scattering small white granules. The granules become colorful beams, each representing a different application of Ethocel. The accompanying text describes the qualities of Ethocel, including resistance to acids and alkalis, low flammability and high resistance to sunlight and humidity. This advertisement appeared on the inside cover of the April 1939 edition of Fortune.

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Genre
Extent
  • 13.75 in. H x 10.5 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

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Department
Collection
Physical container
  • Box 9

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Cite as

Dow Chemical Company. “Ethocel: Little Granules of Great Value,” April 1939. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/78nkmhy.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.