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Digital Collections

Advertisements, Ephemera

"I See What You Mean...Let's Buy These Light Ones"

  • Magnesium: Lightest of All Structural Metals

  • 1946-Apr-20

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Public Domain

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Color print advertisement for the Dow Chemical Company's Magnesium Division. The advertisement depicts a man and woman discussing the purchase of binoculars made from Dowmetal, a product marketed for its lightness and durability relative to other structural metals. This advertisement appeared on page 35 of the April 20, 1946 edition of The Saturday Evening Post.

Property Value
Creator of work
Format
Genre
Extent
  • 13.75 in. H x 10.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

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Cite as

Dow Chemical Company. “‘I See What You Mean...Let's Buy These Light Ones,’” April 20, 1946. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/9k41zf529.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.