Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features an illustration of two hands applying tension to a woven strip of filaments. A smaller inset photograph shows bolts of Saran fabric in decorative patterns. The accompanying text describes the qualities of Saran fabric and its applications for both consumer goods and military supplies. Notably, the advertisement was produced during World War II and bears the Company's wartime tagline "Dow: Chemicals Indispensable to Industry and Victory."
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Dow Chemical Company. “New Strength for Future Fabrics,” circa 1943. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/9t612as.
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