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Digital Collections

Advertisements, Ephemera

Saran Seat Covers...Smart, Modern Patterns Last the Life of Your Car!

  • 1950s

Rights

Public Domain

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Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features a man and woman in a car with Saran fabric upholstery. A sidebar shows swatches of Saran fabric in plaid and other patterns. A smaller inset illustration shows luggage covered with Saran fabric. The accompanying text promotes the use of Saran fabric for seat covers as well as luggage. This advertisement appeared in The Saturday Evening Post.

Property Value
Creator of work
Format
Genre
Extent
  • 13.5 in. H x 5.5 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 9

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Related Items

Cite as

Dow Chemical Company. “Saran Seat Covers...Smart, Modern Patterns Last the Life of Your Car!,” 1950–1959. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/mhaye2w.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.