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Digital Collections

Advertisements, Ephemera

Ethocel: Stripcoat

  • Circa 1943

Rights

Public Domain

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Color print advertisement for Stripcoat, a protective coating made from Dow Ethylcellulose (branded as Ethocel). The advertisement features an illustration of metal parts being dipped in Stripcoat, shipped via airplane, and received by a man in military-style dress, with the caption "Dip It, Ship It, Strip It." The accompanying text describes the use of Stripcoat to protect metal parts during shipping. Notably, the advertisement was produced during World War II and bears the Company's wartime tagline "Dow: Chemicals Indispensable to Industry and Victory."

Property Value
Creator of work
Format
Genre
Extent
  • 11 in. H x 8.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 9

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Cite as

Dow Chemical Company. “Ethocel: Stripcoat,” circa 1943. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/audb2m7.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.