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Advertisements

Reduce Laundering Costs with Daintex

  • Daintex helps soap do a better job

  • 1950

Rights

Public Domain

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Advertisement for Daintex, a terpene-based chemical manufactured and sold by the Hercules Powder Company for use in soaps and detergents. The advertisement shows a list of Daintex distributers by state against a blue background with decorative soap bubbles. At the bottom of the page, printed text reading "This advertisement appears in Starchroom Laundry Journal" has been hand-corrected to read "This advertisement appears in Laundry Age."

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

Property Value
Creator of work
Format
Genre
Extent
  • 12 in. H x 9.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Series arrangement
  • Series II: Advertising
Physical container
  • Volume 1950

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Cite as

Hercules Incorporated. “Reduce Laundering Costs with Daintex.” 1950 Hercules Advertisements, 1950. Records of Hercules Incorporated, Volume 1950. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/exhce5m.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.