Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features a scene of a family at Christmastime and focuses on a daughter presenting her mother with a Hoover vacuum cleaner made from Dowmetal. The accompanying text details the use of Dowmetal in a number of industries, including aviation, machinery, and household appliances, and emphasizes the product's lightness and durability relative to other structural metals.
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Dow Chemical Company. “To Gladden Hearts and Lighten Labor,” 1937. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/opp1pzm.
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