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Advertisements

Drama in January!

  • 1940

Rights

Public Domain

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Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use as a roadway deicer and to keep stockpiles of abrasives like sand and cinders unfrozen. The advertisement features an icy residential street as seen from a bedroom window and describes workers being called into action to apply abrasives mixed with Dowflake to hazardous roads.

Property Value
Creator of work
Format
Genre
Extent
  • 11 in. H x 8 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 7

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Cite as

Dow Chemical Company. “Drama in January!,” 1940. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/m039k5845.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.