The 1960 annual report covers a year of notable milestones. It was the 25th anniversary of the company. The report devoted several pages to highlighting new instruments, including a number of pH meters and the DB double-beam spectrophotometer. The company expanded the medical benefits offered to employees. A Special Projects Division was formed under Max Liston; the Shockley Transistor Corporation, which had always operated at a loss, was sold. Corporate branding, advertising, and centralization of divisional operations were also discussed.