Color print advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features an illustrated figure of a woman, as well as a series of small photographs of acetate handbags molded by Hardy Plastics & Chemical Corporation. The accompanying text promotes Cellulose Acetate as "an ideal low-cost production material." This advertisement appeared in Modern Plastics and Plastics World.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Styled to Spur Sales with Low-Cost Cellulose Acetate.” 1950 Hercules Advertisements, 1950. Records of Hercules Incorporated, Volume 1950. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/a215s8c.
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