Black and white print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement highlights the use of Dowmetal for construction levels. In particular, the ad calls attention to the durability, lightness, and low manufacturing cost of levels constructed from die-cast Dowmetal magnesium. Depicts a man balancing a large level on one finger. The Dowmetal logo, a hand holding a winged ingot of magnesium, is located in the bottom right of the advertisement. Found on page 111 of Time Magazine, September 15, 1952 issue.
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Dow Chemical Company. “Made 30% Lighter with Magnesium,” October 15, 1952. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/nbcx88t.
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