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Cues and Clues for Improved Products and Processes

  • 1946

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A brochure describing Hercules Powder Company products used to advance the industrial products and processes of manufacturers. Discusses Hercules resins, cellulose products, rubber-testing techniques, and terpenes. Illustrated with a series of colorful cartoons. Includes racially-stereotyped imagery of a snake-charmer, a trope used to exoticize South Asian cultures.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

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  • Volume 1946
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Hercules Incorporated. “Cues and Clues for Improved Products and Processes.” 1946 Hercules Advertisements, 1946. Records of Hercules Incorporated, Volume 1946. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/o6lv9i5.

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