Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features a scene of a family at Christmastime and focuses on a daughter presenting her mother with a Hoover vacuum cleaner made from Dowmetal. The accompanying text details the use of Dowmetal in a number of industries, including aviation, machinery, and household appliances, and emphasizes the product's lightness and durability relative to other structural metals.