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Digital Collections

Advertisements, Ephemera

Magnesium and the Problem of Weight in Your Product

  • 1951

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Public Domain

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A black and white advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Depicts one man carrying a long metal beam to demonstrate how lightweight the material is. The accompanying text describes how the leightness of Dowmetal can improve a business's production method, ease machinery requirements, and lessen the cost of labor and transportation. The Dowmetal logo, a hand holding a winged ingot of magnesium, is located in the bottom right of the advertisement.

Property Value
Creator of work
Format
Genre
Extent
  • 32.5 cm H x 24 cm W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

Related Items

Cite as

Dow Chemical Company. “Magnesium and the Problem of Weight in Your Product,” 1951. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/vsaxpdy.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.