Advertisements

Visibility Skyrockets Sales

  • 1940

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Public Domain

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Advertisement for cellulose derivatives, including Nitrocellulose, Cellulose Acetate, and Ethyl Cellulose, manufactured and marketed by the Hercules Powder Company for use in plastic sheeting and packaging materials. This advertisement was published in the July 1940 issue of Fortune magazine.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

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  • 12.5 in. H x 9.5 in W
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Rights Public Domain Mark 1.0
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  • Courtesy of Science History Institute

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  • Series II: Advertising
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  • Volume 1940
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Cite as

Hercules Incorporated. “Visibility Skyrockets Sales.” 1940 Hercules Advertisements, 1940. Records of Hercules Incorporated, Volume 1940. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/4f16c3748.

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