It's...SARAN for Smart Seat Covers. It's...SARAN for Smart Indoor Furniture!
- 1950s
Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features the front seat of a car upholstered with Saran fabric. A young man leans against the car door to speak to a young woman in the backseat, who looks at the viewer. The accompanying text promotes the use of seat covers and indoor furniture made from Saran, while adding that "[t]een-agers prefer their smart styling."
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Cite as
Dow Chemical Company. “It'S...SARAN for Smart Seat Covers. It'S...SARAN for Smart Indoor Furniture!,” 1950–1959. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/721lo82.
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