Advertisement for pine oil manufactured by the Hercules Powder Company depicts a woman holding folded laundry. Tagline reads "Smells Clean...Cleans Clean." Paragraph discusses how "housewifes prefer pine oil soaps for laundering and general household cleansing jobs" due to the smell, effectiveness, low cost and safety in handling. This advertisement appeared in Soap & Sanitary Chemicals.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Pine Oil Smells Clean...Cleans Clean.” 1950 Hercules Advertisements, 1950. Records of Hercules Incorporated, Volume 1950. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/8623hz47k.
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