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A Double Edge--In Selling, Too!
- Part of 1951 Hercules Advertisements
- 1951
Color print advertisement for cellulosic plastics made with plastic molding compounds manufactured and sold by Hercules Powder Company. The advertisement shows a woman in an apron operating an Oster electric knife sharpener. A small inset illustration shows the interior of the sharpener's plastic housing. The accompanying text describes the use of cellulose acetate in manufacturing household and industrial products. This advertisement appeared in Modern Plastics, Plastics World, Plastics Industry, Materials & Methods, Machine Design, and Product Engineering.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Cite as
Hercules Incorporated. “A Double Edge--In Selling, Too!” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/9mdezvs.
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