Color print advertisement for Hercules CMC, a cellulose gum manufactured and sold by the Hercules Powder Company for use as a binding and stabilizing agent in consumer goods. The advertisement features a line drawing of a woman's head, overlaid with the silhouette of a bottle of shampoo. The accompanying text invites the reader to request more information on the "special advantages" of cellulose gum in shampoo formulations. This advertisement appeared in Drug & Cosmetic Industry and American Perfumer & Essential Oil Review.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
|Creator of work|
|Rights||No Known Copyright|
|View in library catalog|
Hercules Incorporated. “Controls Viscosity, Enriches Foam! Cleaner, More Manageable Hair!” 1952 Hercules Advertisements, 1952. Records of Hercules Incorporated, Volume 1952. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/d5gsbcc.
This citation is automatically generated and may contain errors.
RightsNo Known Copyright
Download selected image
Previous image shift + or , Next image shift + or . Pan image Zoom in + or shift + Zoom out - or shift + Zoom to fit 0 Close viewer esc Also
Mouse click to zoom in; shift-click to zoom out. Drag to pan. Pinch to zoom on touch.