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Advertisements

Off in a cloud of dust!

  • 1938-May-16

Rights

Public Domain

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Print advertisement for Dowflake depicts a couple driving an automobile waving to a passerby with a cloud of dust emanating from the dirt road. A hand-painted sign on the back of their automobile reads "Excuze [excuse] our Duzt [dust]." A paragraph below the illustration warns readers of the dangers of dust produced by motorists. Patented on February 17, 1925, Dowflake was marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. This advertisement appeared on page 60 of Time magazine dated May 16, 1938.

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Creator of work
Format
Genre
Extent
  • 11.25 in. H x 8 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 7

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Cite as

Dow Chemical Company. “Off in a Cloud of Dust!,” May 16, 1938. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/r494vm01t.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.