Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose, marketed for its flexibility under extreme low temperatures. The advertisement features an illustration of a woman's hands holding an ice cube tray and adding ice cubes to beverage glasses. Accompanying text describes the qualities of Ethocel that are utilized in the design of the tray. The text also notes that newly developed plastic products can "replace much needed strategic metals now required elsewhere for the vital necessities of national defense." Notably, the advertisement was produced during World War II and bears the Company's wartime tagline "Dow: Chemicals Indispensable to Industry and Victory."