Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Depicts a grandfather purchasing a ride-on toy car for his grandson. The grandfather remarks on the lightness of the object. The accompanying text describes the use of magnesium to manufacture lightweight and durable toys. Three inset illustrations depict the process of Dow magnesium manufacture, from brine wells and manufacturing plants to the finished alloy taking shape as diversified consumer items. The Dowmetal logo, a hand holding a winged ingot of magnesium, is located in the bottom right of the advertisement.