Advertisement for explosives manufactured and sold by the Hercules Powder Company for use in construction, mining, and quarrying, among other applications. The advertisement depicts an Art Deco-style skyscraper reminiscent of the Chrysler and Empire State buildings and details how Hercules explosives are used to clear the foundation upon which such buildings are fabricated.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Explosives Make the Skyscraper Possible.” 1930 Hercules Advertisements, 1930. Records of Hercules Incorporated, Volume 1930. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/s7526d245.
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