Advertisement for wood rosin manufactured and sold by the Hercules Powder Company for use in soap. The advertisement depicts Father Time washing clothes and details how Hercules wood rosin is used to produce soaps whose color and aging properties stand the test of time. This advertisement appeared in the September 1930 edition of Soap.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “The Test of Time.” 1930 Hercules Advertisements, 1930. Records of Hercules Incorporated, Volume 1930. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/sq87bv46j.
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