Print advertisement for toxaphene produced by Hercules Powder Company depicts a photograph of a dead grasshopper killed by toxaphene. A paragraph describes how the use of toxaphene will increase yields by killing insect infestations. The bottom of the ad is a tear-away coupon for a booklet entitled Current State and Federal Recommendations on How to Use and Apply Toxaphene Agricultural Insecticides. This advertisement appeared in Farm Journal.
Originally trademarked by the Hercules Powder Company, Toxaphene was a synthetic organic insecticide toxicant primarily used in agricultural insecticides.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Toxaphene Kills 'Hoppers.” 1950 Hercules Advertisements, 1950. Records of Hercules Incorporated, Volume 1950. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/7s75dd187.
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