This archival collection consists of approximately 900 domestic print advertisements, leaflets, posters, and other ephemera for various brands of The Dow Chemical Company, primarily taken from magazines published between 1921 and 1993. The advertisements, a small portion of which are digitized and available here, feature prominent Dow Chemical Company brands, such as Dowflake, Dowmetal, Magnesium, Plastics, Saran, Styron, and Ziploc. A subset within the collection consists of leaflets for the Dowflake and Dowmetal Pistons products, ranging in date from 1921 to 1927.
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You May Choose Your Road
- 1923
Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. The advertisement details the nuisance…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Dust control, Roads--Maintenance and repair, Calcium chloride
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3 items
Enhance the Beauty of Your Estate With Firm Moist Dustless Drives
- 1924
Sales pamphlet for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. The pamphlet details the nuisance of…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Dust control, Roads--Maintenance and repair, Calcium chloride
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Dowflake Keeps This Road Dustless
- Circa 1925
Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. The advertisement features a colored…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Dust control, Roads--Maintenance and repair, Calcium chloride
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8 items
How to Apply Dowflake
- The Dow Chemical Company, Circular No. 7, 1925
- 1925
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Calcium chloride
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17 items
How To Control Dust
- 1926
Promotional brochure used to advertise Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use to control dust on unpaved roads and parking lots. The brochure details the nuisance of dust…
- Creator Of Work Dow Chemical Company
- Printer Sun Press
- Subject Roads--Maintenance and repair, Dow Chemical Company, Corporations, Advertising, Calcium chloride, Chemical industry, Dust control
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16 items
How to Apply Dowflake
- The Dow Chemical Company, Circular No. 7, 1926
- 1926
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Calcium chloride
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Put An End to Road Dust
- 1926-May-29
Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company, with view of a tree-lined residential street and unpaved road. Patented on February 17, 1925, Dowflake was marketed for use to control…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Dust control, Roads--Maintenance and repair, Calcium chloride
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Pleasant driving on roads maintained with Dowflake
- 1927-Apr-16
Print advertisement for Dowflake depicts a photographic reproduction of a car driving down a dirt road with trees and a body of water in the distance. Patented on February 17, 1925, Dowflake was marketed for use to…
- Creator Of Work Dow Chemical Company
- Subject Roads--Maintenance and repair, Dow Chemical Company, Roads--Dust control, Advertising, Calcium chloride
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Pleasant Driving on Roads Maintained with Dowflake
- 1927-May-07
Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. The advertisement details the nuisance…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Dust control, Roads--Maintenance and repair, Calcium chloride
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Dustless Roads Are Better Roads
- 1927-May-28
Print advertisement for Dowflake features two illustrations of country dirt roads with a description of the effectiveness of Dowflake. The bottom illustration depicts a crossroad with two automobiles traversing past the…
- Creator Of Work Dow Chemical Company
- Subject Roads--Maintenance and repair, Dow Chemical Company, Roads--Dust control, Advertising, Calcium chloride, Chemical industry
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Dowflake prevents dust
- 1927-Jun-18
Print advertisement for Dowflake depicts a sack of Dowflake above a residential street scene with cars and a pedestrian traversing a dirt road past houses. The paragraph accompanying the illustration discusses…
- Creator Of Work Dow Chemical Company
- Subject Roads--Maintenance and repair, Dow Chemical Company, Roads--Dust control, Advertising, Calcium chloride, Chemical industry
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Banish Road Worries with Dowflake
- 1928
Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company. The advertisement features a man (bottom left) contemplating traffic accidents resulting from poor road conditions, while a second man…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Dust control, Roads--Maintenance and repair, Calcium chloride
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Enjoy the Side Roads
- 1929
Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company, with view of a tree-lined, unpaved rural road. Patented on February 17, 1925, Dowflake was marketed for use to control dust on unpaved…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Dust control, Calcium chloride
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Dangerous Turns Made Safe
- 1929-Jun-01
Print advertisement for Flake Calcium Chloride depicts a curve in a country dirt road with trees framing the print and a body of water in the distance. The paragraph below the print discusses the dangers of driving…
- Creator Of Work Dow Chemical Company
- Subject Roads--Maintenance and repair, Dow Chemical Company, Roads--Dust control, Advertising, Calcium chloride, Chemical industry
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16 items
Peter and Peggy Visit the Dust Imps
- 1932
Promotional booklet for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. Written in the style of a…
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Hoover Adopts Dowmetal
- 1936-Nov
A print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an inset from Woman's Home Companion advertising the Hoover One-Fifty, a vacuum cleaner…
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Beauty Treatments for Finer Fruit
- 1937
Color print advertisement for Dow Chemical insecticides and fungicides. The advertisement features a color botanical illustration of an apple tree with inset illustrations of its fruit and flowers. Accompanying text…
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First Aid to Trees Transplanted!
- Advertisement for Dowax
- 1937
Color print advertisement for Dowax, a sprayable emulsified wax that was developed by Dow Chemical to prevent loss of moisture to trees and plants during the transplant process. The advertisement features a color…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Chemical industry, Agricultural chemicals, Corporations, Trees--Transplanting, Advertising, Industrial
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From the Surging Sea...More Power For Your Car
- 1937
Print advertisement for ethylene dibromide manufactured and sold by the Dow Chemical Company for use in Ethyl gasoline. The advertisement features a seascape and an illustration of a mermaid, with accompanying text…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Gasoline industry, Ethylene dibromide, Corporations, Advertising, Bromine industry, Bromine, Seawater
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In Defense of a Maligned Word
- 1937
Color print advertisement detailing the use of various synthetics produced by the Dow Chemical Company for a range of applications, including plastics, solvents, resins, and color dyes. The advertisement features a…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Chemicals
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New Leadership Through New Lightness
- Advertisement for Dowmetal and Hoover
- 1937
Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features a woman against a plain background holding a Hoover vacuum cleaner made with Dowmetal.…
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Recipe for Dustless Roads
- 1937
Print advertisement for Dowflake features an illustration of a country dirt road winding through a town with an inset of two men riding in a horse-drawn carriage. The paragraph below the illustration discusses the…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Roads--Dust control, Advertising, Calcium chloride, Transportation, Roads--Maintenance and repair
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Stalemating Saprophytes!
- Advertisement for Dow fungicides
- 1937
Color print advertisement for Dowicides, the trade name for a range of phenolic compounds manufactured and sold by the Dow Chemical Company to inhibit the growth of mold and fungi. The advertisement features an…
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Styrene: A Triumph of Synthesis
- 1937
Color print advertisement for Styrene, a thermoplastic resin and precursor to polystyrene manufactured and sold by the Dow Chemical Company. The advertisement features samples of Styrene in various geometric shapes and…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Styrene industry, Monomers, Corporations, Thermoplastics, Advertising, Styrene
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The Dry Cleaner's Best Friend!
- 1937
Color print advertisement for Dow Chemical Company depicts a man and woman sitting at a soda fountain counter with a waiter interacting with them. The woman spills ice cream on her dress with a dog by her side lapping…
- Creator Of Work Dow Chemical Company
- Subject Soda fountains, Chemical industry, Dow Chemical Company, Corporations, Advertising, Dry cleaning industry
