This archival collection consists of approximately 900 domestic print advertisements, leaflets, posters, and other ephemera for various brands of The Dow Chemical Company, primarily taken from magazines published between 1921 and 1993. The advertisements, a small portion of which are digitized and available here, feature prominent Dow Chemical Company brands, such as Dowflake, Dowmetal, Magnesium, Plastics, Saran, Styron, and Ziploc. A subset within the collection consists of leaflets for the Dowflake and Dowmetal Pistons products, ranging in date from 1921 to 1927.
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Beauty Treatments for Finer Fruit
Box 1- 1937
Color print advertisement for Dow Chemical insecticides and fungicides. The advertisement features a color botanical illustration of an apple tree with inset illustrations of its fruit and flowers. Accompanying text…
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First Aid to Trees Transplanted!
- Advertisement for Dowax
Box 1- 1937
Color print advertisement for Dowax, a sprayable emulsified wax that was developed by Dow Chemical to prevent loss of moisture to trees and plants during the transplant process. The advertisement features a color…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Chemical industry, Agricultural chemicals, Corporations, Trees--Transplanting, Advertising, Industrial
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From the Surging Sea...More Power For Your Car
Box 1- 1937
Print advertisement for ethylene dibromide manufactured and sold by the Dow Chemical Company for use in Ethyl gasoline. The advertisement features a seascape and an illustration of a mermaid, with accompanying text…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Gasoline industry, Ethylene dibromide, Corporations, Advertising, Bromine industry, Bromine, Seawater
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In Defense of a Maligned Word
Box 1- 1937
Color print advertisement detailing the use of various synthetics produced by the Dow Chemical Company for a range of applications, including plastics, solvents, resins, and color dyes. The advertisement features a…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Chemicals
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Stalemating Saprophytes!
- Advertisement for Dow fungicides
Box 1- 1937
Color print advertisement for Dowicides, the trade name for a range of phenolic compounds manufactured and sold by the Dow Chemical Company to inhibit the growth of mold and fungi. The advertisement features an…
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Styrene: A Triumph of Synthesis
Box 1- 1937
Color print advertisement for Styrene, a thermoplastic resin and precursor to polystyrene manufactured and sold by the Dow Chemical Company. The advertisement features samples of Styrene in various geometric shapes and…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Styrene industry, Monomers, Corporations, Thermoplastics, Advertising, Styrene
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The "Romance" of Dry Cleaning
Box 1- 1939
Color print advertisement for Dowclene synthetic solvents manufactured and sold by the Dow Chemical Company for use in dry-cleaning, among other applications. The advertisement depicts the delivery of a freshly-cleaned…
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Dowicide: A Look at Chemical Warfare
Box 2- 1941 – 1945
Advertisement for Dowicides, the trade name for a group of fungicide chemicals manufactured and marketed by the Dow Chemical Company as tools to prevent mold and decay. The advertisement features an army transport…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, World War (1939-1945), Corporations, Advertising, Humidity--Control, Fungicides
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Ethofoil: For the Prize Package
Box 2- 1940
Advertisement for Ethofoil, a film development of Ethyl Cellulose manufactured and marketed by the Dow Chemical Company. The advertisement details the application of Ethofoil to produce durable packaging resistant to…
- Creator Of Work Dow Chemical Company
- Subject Plastics, Chemical industry, Ethylcellulose, Plastics in packaging, Corporations, Advertising, Dow Chemical Company
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Making Acid Behave
Box 2- 1939-Aug
Color print advertisement for Dowell Incorporated, a subsidiary of the Dow Chemical Company. The advertisement depicts two beakers, each holding a piece of iron immersed in raw hydrochloric acid, to illustrate the use…
- Creator Of Work Dow Chemical Company
- Subject Oil industries, Chemical industry, Dow Chemical Company, Corporations, Advertising, Oil wells
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The Cities Men Build
- Advertisement for Dow Ferric Chloride
Box 2- 1940
Color print advertisement for Dow Ferric Chloride, a conditioning agent used to extract organic matter from water. The advertisement features illustrated depictions of various historic civilizations and details the use…
- Creator Of Work Dow Chemical Company
- Subject Refuse and refuse disposal, Chemical industry, Dow Chemical Company, Corporations, Advertising, Sanitation, Ferric chloride, Sanitary engineering
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Advertisement for Dow Aromatics
Box 3- 1942
Color print advertisement for Dow Aromatics. The advertisement features a mixed imagery illustration of a woman's face, a dancing couple, a hand holding a bar of soap, white roses, a perfume bottle, a beaker and a…
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New Plastic for Toys is Five Times Tougher!
Box 3- 1943
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a photograph…
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Stripcoat
Box 3- 1944
Color print advertisement for Stripcoat, a protective coating made from Dow Ethylcellulose (branded as Ethocel). The advertisement features a racially-stereotyped depiction of a Chinese soldier removing the protective…
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"Get This Light One, Dad -- You Know...Less Push!"
- Advertisement for Dowmetal Magnesium
Box 4- 1946
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustration of a young boy and his father shopping for manual lawn mowers.…
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"We Bought the Light Ones -- Didn't We Mother?"
- Advertisement for Dowmetal Magnesium
Box 4- 1946
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustration of a young girl and her mother, who is pruning a small tree with a…
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A New Chapter in the Story of Textiles
- Advertisement for Dow Saran
Box 4- 1946
Color print advertisement for Saran plastic manufactured and sold by the Dow Chemical Company for a variety of applications, including textiles, packaging, plastic sheeting, and Saran Wrap. The advertisement features an…
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Most Precious of All Gifts...Freedom
- Advertisement for Dow Chemical Company
Box 4- 1946
Color print advertisement for the Dow Chemical Company. The advertisement features an illustrated depiction of two children standing in the Lincoln Memorial at Christmastime. The accompanying text reflects upon the…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Advertising, Advertising, Industrial, Corporations, Children in advertising, Christmas
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Take Hold of a New Dow Plastic
Box 4- 1945
Color print advertisement for Styraloy and other plastics manufactured and sold by the Dow Chemical Company. The advertisement features an illustration of a hand holding a screwdriver, with accompanying text detailing…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Plastics, Plastics industry and trade, Advertising, Advertising, Industrial
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The Briny Deep...in the "Heart" of Texas
- Advertisement for Dow Chemicals Texas Division
Box 4- 1945
Color print advertisement for the Texas Division of the Dow Chemical Company. The advertisement features an outline of the state of Texas with a cube of seawater rising from the center. The accompanying text details the…
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The Perfect Apple is a Work of...Man
- Advertisement for Dow Insecticides Division
Box 4- 1945
Color print advertisement for Dow Insecticides Division. The advertisement features a photograph of a bowl of red and green apples with a halved apple on a plate in the foreground. The accompanying text describes the…
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A Place for Everything with Everything in its Place!
- Advertisement for Dow Plastics
Box 5- 1950
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an…
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How to Take a Vacation with Plastics Housewares
Box 5- 1951
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an illustrated…
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Made of Styron...Means Colorful, Easy to Handle, Easy to Clean Accessories for Your Home
Box 5- 1951
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a variety of…
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Made of Styron...Means Decorative, Functional Products for Every Room in Your Home!
Box 5- 1952
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of industrial and consumer applications. The advertisement shows…
