Advertisement for Parlon, the trade name for a chlorinated rubber product manufactured and sold by the Hercules Powder Company for use on concrete as a base coat for paint. This advertisement appeared in the April 26,…

Advertisement for cellulose acetate products manufactured and sold by the Hercules Powder Company for use in personal brush production. This advertisement appeared in the October 1947 issue of Nation's Business; the…

Advertisement for Cellolyn 102, the trade name for a dibasic acid-modified pentaerythritol ester of rosin manufactured and sold by the Hercules Powder Company, a lacquer used for protective furniture finishes. This…

Advertisement for Dresinate, the trade name for an emulsifier and toughener manufactured and sold by the Hercules Powder Company for use in the manufacture of rubber. The advertisement details the varied uses of naval…

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified…

The extensive collection of Hercules advertising materials, covering the years 1913 through 1952, documents the company's growth as a major manufacturer of chemical products. A portion of the 1947 edition is digitized…

Advertisement for Truline, the trade name for a resinous binder manufactured and sold by the Hercules Powder Company for use in casting iron, steel, and brass. The advertisement details the varied uses of naval stores…

Color print advertisement for Cellulose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. This advertisement appeared in the December 1947 issues of Modern…

Advertisement for Brisgo, a trademarked depilatory compound manufactured and sold by the Hercules Powder Company for the cosmetic removal of hair from hog skin. The advertisement details the varied uses of naval stores…

Advertisement for ethyl cellulose products manufactured and sold by the Hercules Powder Company for use in the production of doll heads. This advertisement appeared in the May 1947 issue of Modern Plastics.

Formed in…

Advertisement for Dresinol, the trade name for a resin emulsion used as modifiers in adhesives in textile finishing compositions, in emulsion paints, as an ingredient in binders for plastics, etc. Manufactured and sold…

Advertisement for Pentalyn resin varnishes manufactured and sold by the Hercules Powder Company marketed for their quick-drying quality. This advertisement appeared in the December 6, 1947 issue of Business Week; the…

Advertisement for Thanite and other toxicants manufactured and sold by the Hercules Powder Company for use in pesticides and insecticides. This advertisement appeared in the May and June 1947 issues of Soap & Sanitary…

Advertisement for toxicants, pine oil, and solvents manufactured and sold by the Hercules Powder Company for use in insecticides and disinfectants. This advertisement appeared in the July and August 1947 issues of Soap…

Advertisement for Dresinol, the trade name for a resin emulsion used as modifiers in adhesives in textile finishing compositions, in emulsion paints, as an ingredient in binders for plastics, etc. Manufactured and sold…

Advertisement for lacquer derived from nitrocellulose or other cellulose chemicals manufactured and sold by the Hercules Powder Company for use in paper sizing and coatings. This advertisement appeared in the November…

Advertisement for cellulose acetate plastics manufactured and sold by the Hercules Powder Company for use in durable lightweight luggage. The advertisement shows a racially-stereotyped depiction of a Black man. This…

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified…

Advertisement for Thanite and other toxicants manufactured and sold by the Hercules Powder Company for use in pesticides and insecticides. This advertisement appeared in the April 1947 issue of Soap & Sanitary Chemicals.…

Advertisement for cellulose acetate products manufactured and sold by the Hercules Powder Company for use in the production of doll heads. This advertisement appeared in the June 21, 1947 issue of Business Week; the…

Advertisement for Vinsol, a resin manufactured and sold by the Hercules Powder Company for use in cement and road construction. This advertisement appeared in the March, 1947 issue of Nations Business; the March 1, 1947…

Advertisement for Vinsol Resin manufactured and sold by the Hercules Powder Company for use in cement and road construction. The advertisement details the varied uses of naval stores past and present, highlighting…

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified…

Advertisement for Thanite and other toxicants manufactured and sold by the Hercules Powder Company for use in pesticides and insecticides. This advertisement appeared in the April, May, and June 1947 issues of Chemical…

Four-page pamphlet advertising Thanite and other toxicants manufactured and sold by the Hercules Powder Company for use in pesticides and insecticides. Formed in 1912 as part of an anti-trust settlement with DuPont, the…