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To Gladden Hearts and Lighten Labor
- Dowmetal...The World's Lightest Structural Alloy
- 1937
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features a scene of a family at Christmastime and focuses on a daughter presenting her…
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After the Deluge
- Advertisement for Dow Organic Solvents
- 1938
Color print advertisement for Dow Chemical organic solvents. The advertisement shows an illustrated scene of a man and woman whose clothes have been muddied by a passing car. The accompanying text describes the…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Women in advertising, Solvents, Solvents industry, Dry cleaning, Dry cleaning industry
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All Wrapped Up in Ethocel
- 1938
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose, marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features an illustration of the…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Plastics, Plastics industry and trade, Ethylcellulose, Plastics in packaging
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Divorcing a Dangerous Couple
- Advertisement for Dowtherm
- 1938
Color print advertisement for Dowtherm, a heat transfer fluid manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a temperature and a pressure gauge, with…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Advertising, Advertising, Industrial, Heat, Temperature
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One More for the Dry Cleaner
- 1938
Color print advertisement for Dow Synthetic Solvents. The advertisement features a photograph of a group of children at a picnic. In the foreground is a young boy eating a hot dog with a mustard stain visible on his…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Dry cleaning, Dry cleaning industry, Children in advertising, Solvents industry, Solvents
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Putting Safety on Ice
- 1938
Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use as a deicer and to stabilize road surfaces. The advertisement features an icy residential street being treated with…
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Sentenced to Death
- Advertisement for Dow Methyl Bromide Insecticide
- 1938
Color print advertisement for Dow Methyl Bromide, a fumigant insecticide. The advertisement shows a color illustration of a Japanese Beetle with a placard reading 'Sentenced to Death.' The accompanying text describes…
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The 53rd Element
- 1938
Color print advertisement for iodine manufactured by the Dow Chemical Company. The advertisement features a bottle of iodine and a manicured hand holding a dropper. A drop of iodine is illustrated against a plain…
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The Big Apple
- 1938
Color print advertisement for spray insecticides and fungicides, including Dowspray Dormant and Dow "Mike" Sulfur, manufactured and sold by the Dow Chemical Company for the protection of fruit and foliage against insect…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Advertising, Industrial, Insecticides, Fungicides, Insect pests--Control, Fruit, Fruit--Diseases and pests
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The Chemistry of Peace
- 1938
Color print magazine advertisement for the Dow Chemical Company featuring a peaceful town on a snowy winter night. The accompanying text details so-called "peaceful" applications for Dow products, including Dowflake…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Advertising, Industrial
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Off in a cloud of dust!
- 1938-May-16
Print advertisement for Dowflake depicts a couple driving an automobile waving to a passerby with a cloud of dust emanating from the dirt road. A hand-painted sign on the back of their automobile reads "Excuze [excuse]…
- Creator Of Work Dow Chemical Company
- Subject Roads--Maintenance and repair, Dow Chemical Company, Roads--Dust control, Advertising, Calcium chloride
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The Magic of Magnesium
- 1938-Oct
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement depicts a sample of magnesium flanked by illustrations of a range of products made from…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Corporations, Chemical industry, Magnesium, Magnesium alloys, Magnesium industry and trade
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A Bouquet to the Dry Cleaner
- 1939
Color print advertisement for Dowclene synthetic solvents manufactured and sold by the Dow Chemical Company for use in dry-cleaning, among other applications. The advertisement depicts a woman in a blue gown holding a…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Advertising, Industrial, Chemical industry, Corporations, Dry cleaning, Dry cleaning industry, Solvents, Women in advertising
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Keeping "Adam's Ale" Up to Par!
- 1939
Color print advertisement for a variety of activated carbons manufactured and and sold under the trade name "Cliffchar" by the Cliffs Dow Chemical Company, a subsidiary of the Dow Chemical Company located in Marquette,…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Advertising, Industrial, Chemical industry, Corporations, Men in advertising, Carbon, Activated, Water, Water quality
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Keeping Concrete from Catching Cold
- 1939
Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use as a curing agent to help facilitate water absorption during the preparation of concrete. The advertisement features …
- Creator Of Work Dow Chemical Company
- Subject Concrete, Chemical industry, Dow Chemical Company, Concrete construction, Corporations, Advertising, Calcium chloride
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Styron: Molding Industrial Progress
- 1939
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of industrial and consumer applications. The advertisement features…
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The "Romance" of Dry Cleaning
- 1939
Color print advertisement for Dowclene synthetic solvents manufactured and sold by the Dow Chemical Company for use in dry-cleaning, among other applications. The advertisement depicts the delivery of a freshly-cleaned…
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The Chemistry of Abundance
- 1939
Print advertisement for Dow Chemical Company depicts a holiday scene with a Christmas tree rising from a bustling town square. People surround the tree, as if attending a tree-lighting ceremony. The paragraph below the…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Corporations, Advertising, Christmas trees--Marketing
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The Red Mite Invasion
- 1939
Color print advertisement for DN-Dust, an insecticide manufactured and sold by the Dow Chemical Company for the protection of deciduous fruits and walnut groves. The advertisement features an illustration of a red mite…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Advertising, Industrial, Chemical industry, Corporations, Insecticides, Insect pests, Insect pests--Control
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Ethocel: Little Granules of Great Value
- 1939-Apr
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose developed and marketed for a range of industrial and commercial uses. The advertisement features an illustration of a hand scattering small…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Plastics, Plastics industry and trade, Ethylcellulose
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The Call of the Open Road...is for Dust Control!
- 1939-Jun
Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. The advertisement details the nuisance…
- Creator Of Work Dow Chemical Company
- Subject Roads--Maintenance and repair, Dow Chemical Company, Corporations, Advertising, Calcium chloride, Chemical industry, Dust control
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Making Acid Behave
- 1939-Aug
Color print advertisement for Dowell Incorporated, a subsidiary of the Dow Chemical Company. The advertisement depicts two beakers, each holding a piece of iron immersed in raw hydrochloric acid, to illustrate the use…
- Creator Of Work Dow Chemical Company
- Subject Oil industries, Chemical industry, Dow Chemical Company, Corporations, Advertising, Oil wells
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For Longer Life
- Advertisement for Dowicides
- 1939-Sep
Color print advertisement for Dowicides, the trade name for a group of fungicide chemicals manufactured and marketed by the Dow Chemical Company as tools to prevent mold and decay. The advertisement features three…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Corporations, Phenols, Fungicides, Chemical industry, Mildew--Prevention, Advertising, Industrial
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"Jes' Plumb Loco"
- Advertisement for Dow Agricultural Chemicals
- 1940s
Color print advertisement for weed killers manufactured and sold by the Agricultural Chemical Division of the Dow Chemical Company for use against locoweed and other noxious plants. The advertisement features an…
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All Out for Abundance to Feed a Hungry World
- 1940s
Print advertisement for a range of insecticides and fungicides manufactured by the Dow Chemical Company, including "MIKE" Sulfur, DN-Dry Mix, and App-L-Set. The advertisement also includes tips for best spraying results.