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Frozen in Plastic
- 1942
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose, marketed for its flexibility under extreme low temperatures. The advertisement features an illustration of a woman's hands holding an ice…
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Longer Life for a Dead Forest!
- 1942
Color print advertisement for Dowicides, the trade name for a group of fungicide chemicals manufactured and marketed by the Dow Chemical Company as tools to prevent mold and decay. Depicts a group of men using a truck…
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Powerhouse in Plastics!
- Circa 1942
Color print advertisement for Dow Plastics. The advertisement features a detailed illustration of a battery used in communications equipment. The battery is encased in plastic. In the foreground, a man in military…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Plastics, Plastics industry and trade, World War (1939-1945), Electric batteries
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Protecting Our Plans for Victory
- 1942
Color print advertisement for Dow Plastics. The advertisement features a photograph of two men in suits consulting over a blueprint. The accompanying text notes that "war-time blueprints" are being enclosed in sheet…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, World War (1939-1945), Plastics industry and trade, Plastics
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Saluting the Plastic Canteen
- 1942
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features an illustrated canteen…
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Saran: Piped Through Plastic
- Circa 1942
Color print advertisement for Saran, the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement shows a coiled length of plastic tubing made from Saran.…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Plastics, Plastics industry and trade, Tubes
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Saran: Piped Through Plastic!
- 1942
Color print advertisement for Saran, the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement shows a coiled length of plastic tubing made from Saran…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Plastics, Plastics industry and trade, Tubes, World War (1939-1945)
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Styron (Dow Polystyrene)
- 1942
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a composite…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Chemical industry, Corporations, World War (1939-1945), Plastics, Plastics industry and trade
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The Inside Story of the Plastic Nozzle
- 1942
Color print advertisement for Dow Plastics. The advertisement shows a photograph of a woman holding a garden hose, while two young girls in bathing suits play in the water. There is also a close-up inset of a plastic…
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The Unsolved Secret of the Rose
- Advertisement for Dow Aromatics Division
- 1942
Color print advertisement for the Aromatics Division of the Dow Chemical Company featuring a close-up view of an array of roses. The accompanying text reflects upon the work of chemists to break down and isolate the…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Advertising, Industrial, Chemical industry, Corporations, Perfumes, Perfumes industry, Perfumes, Synthetic
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Frozen in Plastic
- 1942-Feb-23
Color print advertisement for Dow Plastics. The advertisement features a photograph of an ice cube tray made from Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under…
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9 Billion Pounds in Every Cubic Mile of Sea Water
- 1942-Mar-16
Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of seawater, with accompanying text detailing the history of Dow…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Magnesium, Magnesium alloys, Magnesium industry and trade, Seawater
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America's Unlimited Source of Magnesium
- 1942-Apr
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of two ships floating on a cube of seawater with a view of the sea…
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1,000 Pounds Per Plane!
- Advertisement for Dowmetal Magnesium
- 1942-Jun-04
Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of an aircraft bomber, with accompanying text detailing Dow's…
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Dow Magnesium: The Lightest Structural Metal...One-third Lighter Than Any Other in Common Use
- 1942-Jun-08
Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a hand lifting a winged ingot of magnesium from the sea. The…
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Dow Magnesium: The Lightest Structural Metal...One-third Lighter Than Any Other in Common Use
- 1942-Jul-27
Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of trains, planes, and automobiles above a hand lifting a winged…
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Advertisement for Dow Magnesium
- 1943
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a hand lifting a winged ingot of magnesium from the sea while…
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Ethocel -- Shock Resistance at Zero
- Circa 1943
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features an illustration of a…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Corporations, Chemical industry, Advertising, Plastics, Plastics industry and trade, Ethylcellulose, World War (1939-1945)
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Ethocel: Stripcoat
- Circa 1943
Color print advertisement for Stripcoat, a protective coating made from Dow Ethylcellulose (branded as Ethocel). The advertisement features an illustration of metal parts being dipped in Stripcoat, shipped via…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Corporations, Chemical industry, World War (1939-1945), Plastics, Plastics industry and trade, Ethylcellulose
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Medicine for the Millions!
- 1943
Color print advertisement for Dow Pharmaceuticals. The advertisement features a color illustration of an industrial plant, overlaid with illustrations of glass scientific instruments and beakers. Inside the instruments…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Drugs, Pharmaceutical industry, Medicine, Physicians, Nurses, Women in advertising, World War (1939-1945)
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Metals March to War...On Bubbles!
- 1943
Color print advertisement for Dow Chemical Company. The advertisement highlights the use of Xanthates, a flotation reagent used for the separation and concentration of metal-bearing ores. An illustration shows a series…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Metallurgy, Xanthates, World War (1939-1945), Flotation reagents
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New Plastic for Toys is Five Times Tougher!
- 1943
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a photograph…
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New Strength for Future Fabrics
- Circa 1943
Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement…
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Pin a Service Ribbon on Your Dry Cleaner
- 1943
Color print advertisement for Dow Chemical Company depicts a male dry cleaner placing a paper bag over a freshly laundered garment. Notably, the advertisement was produced during World War II and bears the Company's…
- Creator Of Work Dow Chemical Company
- Subject Chemical industry, Dow Chemical Company, Dry cleaning, World War (1939-1945), Corporations, Advertising
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Plastic Eyes of the Air!
- Circa 1943
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features a stylized illustration…