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The Finest Seats - 5 Cents!
Box 9- 1940-Dec-07
Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Corporations, Chemical industry, Advertising, Plastics, Plastics industry and trade, Textile industry, Textile fabrics
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Plastic Eyes of the Air!
Box 9- Circa 1943
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features a stylized illustration…
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The Plastic for Rough Handling!
Box 9- Circa 1946
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose developed and marketed for a range of industrial and commercial uses. The advertisement features a close-up illustration of a machete with a…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Plastics, Plastics industry and trade, Ethylcellulose, Consumer goods
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Ethocel: Stripcoat
Box 9- Circa 1943
Color print advertisement for Stripcoat, a protective coating made from Dow Ethylcellulose (branded as Ethocel). The advertisement features an illustration of metal parts being dipped in Stripcoat, shipped via…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Corporations, Chemical industry, World War (1939-1945), Plastics, Plastics industry and trade, Ethylcellulose
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Frozen in Plastic
Box 9- 1942-Feb-23
Color print advertisement for Dow Plastics. The advertisement features a photograph of an ice cube tray made from Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under…
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Ethocel -- Shock Resistance at Zero
Box 9- Circa 1943
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features an illustration of a…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Corporations, Chemical industry, Advertising, Plastics, Plastics industry and trade, Ethylcellulose, World War (1939-1945)
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Plastics Speak From the Cold Blue Sky
Box 9- 1943
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement shows a close-up illustration of…
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Medicine for the Millions!
Box 9- 1943
Color print advertisement for Dow Pharmaceuticals. The advertisement features a color illustration of an industrial plant, overlaid with illustrations of glass scientific instruments and beakers. Inside the instruments…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Chemical industry, Corporations, Drugs, Pharmaceutical industry, Medicine, Physicians, Nurses, Women in advertising, World War (1939-1945)
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Sentenced to Death
- Advertisement for Dow Methyl Bromide Insecticide
Box 9- 1938
Color print advertisement for Dow Methyl Bromide, a fumigant insecticide. The advertisement shows a color illustration of a Japanese Beetle with a placard reading 'Sentenced to Death.' The accompanying text describes…
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Methocel...The Chemical of Ever-Growing Usefulness!
Box 9- 1950-Sep-09
Color print advertisement for Methocel (Dow methylcellulose), the trade name for water-soluble polymers derived from cellulose. The advertisement features a photograph of group of young people working in a ceramics…
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A Little Methocel Goes So Far!
Box 9- 1952
Color print advertisement for Methocel (Dow methylcellulose), the trade name for water-soluble polymers derived from cellulose. The advertisement features an image of a young boy blowing a bubble with chewing gum. The…
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Again Plastics Take a Front Seat!
Box 9- 1945
Color print advertisement for Dow Plastics. The advertisement features an illustration of a young woman in the driver's seat of a car, with a puppy next to her. There are paw prints visible on the car upholstery. The…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Corporations, Chemical industry, Advertising, Plastics, Plastics industry and trade, Textile fabrics, Women in advertising
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Saluting the Plastic Canteen
Box 9- 1942
Color print advertisement for Ethocel, the brand name for Dow Ethylcellulose marketed for its flexibility and shock resistance under extreme high and low temperatures. The advertisement features an illustrated canteen…
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Styron (Dow Polystyrene)
Box 9- 1942
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a composite…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Chemical industry, Corporations, World War (1939-1945), Plastics, Plastics industry and trade
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Made 30% Lighter with Magnesium
Box 8- 1952-Oct-15
Black and white print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement highlights the use of Dowmetal for construction levels. In particular, the ad…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Advertising, Industrial, Chemical Industry, Magnesium alloys, Mineral industries
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Magnesium: The Metal of Motion
Box 8- 1945-Aug-27
Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features illustrated depictions of Dowmetal in use in the home equipment industries, with…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Advertising, Industrial, Chemical Industry, Magnesium alloys, Mineral industries
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"Just Wrap it Up ... I Can Carry This Light One Home"
Box 8- Circa 1945
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Depicts a grandfather purchasing a ride-on toy car for his grandson. The grandfather remarks on the lightness…
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You Mean I'm Selling Epsom Salt?
Box 8- 1950-Jun-12
Black and white print advertisement for Epsom Salt manufactured by the Dow Chemical Company. Depicts a cobbler accompanying a description of the uses of Dow manufactured Epsom salts in commercial industries such as…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Advertising, Industrial, Chemical Industry, Magnesium sulfate, Magnesium compounds, Mineral industries
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Magnesium and the Problem of Weight in Your Product
Box 8- 1951
A black and white advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Depicts one man carrying a long metal beam to demonstrate how lightweight the material is. The…
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What Are You Going to Do Tomorrow?
Box 8- 1947
Color print advertisement celebrating the fiftieth anniversary of the Dow Chemical Company. Includes an image of a sunset over a body of water and a statement from Dow acknowledging their "half-century of progress in…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Advertising, Industrial, Chemical Industry, Corporations, Business enterprises--Growth
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Ever Bumped by Dead Weight?
Box 8- Circa 1947
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Depicts a downcast man sitting on his luggage while a plane departs in the background. A second image shows a…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Advertising, Industrial, Chemical Industry, Airplanes, Airplanes--Parts
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Magnesium and the Saleability of Your Product
Box 8- 1952-Apr-21
Black and white print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Describes how the use of Dowmetal magnesium material can save manufacturers money in production and…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Advertising, Industrial, Chemical Industry, Magnesium alloys, Mineral industries
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"Just Feel How Light!"
Box 8- 1946
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Depicts a man and woman lifting a baby stroller to demonstrate how lightweight it is. The accompanying text…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Advertising, Industrial, Chemical Industry, Magnesium alloys, Mineral industries
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Magnesium Makes Many Products Better
- Example Dictating Machine
Box 8- 1950-Apr-03
Black and white print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement highlights one use of Dowmetal, a dictation machine. In particular, the ad calls…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Advertising, Industrial, Chemical Industry, Magnesium alloys, Mineral industries
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How Old Fashioned Can You Afford To Be?
Box 8- 1950s
A print color advertisement for DowTherm, a liquid chemical heat transfer medium. The accompanying text describes the accuracy of the heating tool and its applicability to manufacturing businesses. The product is…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Advertising, Industrial, Chemical Industry, Heat--Transmission, Temperature control, Heat-transfer media