The extensive collection of Hercules advertising materials, covering the years 1913 through 1952, documents the company's growth as a major manufacturer of chemical products. A portion of the 1951 edition is digitized…

Advertisement for pine oil manufactured by the Hercules Powder Company depicts a kitchen with a bucket in the foreground. Tagline reads "Smells Clean...Cleans Clean."

Formed in 1912 as part of an anti-trust settlement…

Print advertisement for Hercules Powder Company rosin and rosin derivatives. The advertisement shows an enlarged illustration of a weather vane pointing south, above an aerial photograph of an industrial building. The…

Color print advertisement for Hercocel A, a cellulose acetate molding powder manufactured and sold by Hercules Powder Company. The advertisement shows a photograph of a woman in a work uniform holding a plastic lunch…

Color print advertisement for Hercules CMC-CT, unpurified cellulose gum manufactured and sold by Hercules Powder Company for use in detergent products. The advertisement shows a uniformed woman arranging linens on a…

Print advertisement for NVX and Truline, the trade names for resinous binders manufactured and sold by the Hercules Powder Company for use in casting iron, steel, and brass. The advertisement features a black-and-white…

Advertisement for toxaphene depicts a canister of toxaphene superimposed over a photograph of a farm.

Originally trademarked by the Hercules Powder Company, Toxaphene was a synthetic organic insecticide toxicant…

Print advertisement for Toxaphene, a toxicant manufactured and sold by the Hercules Powder Company for use in pesticides and insecticides. The advertisement shows a line drawing of a man inspecting the leaves of a…

Color print advertisement for cellulosic plastics made with plastic molding compounds manufactured and sold by Hercules Powder Company. The advertisement shows a woman in an apron operating an Oster electric knife…

Color print advertisement for Hercocel flame-resistant acetate, made with cellulosic acetate molding powder manufactured and sold by the Hercules Powder Company. The advertisement features a variety of electric…

Color print advertisement for Hercules CMC-CT, unpurified cellulose gum manufactured and sold by Hercules Powder Company for use in detergent products. The advertisement shows a waiter arranging a napkin on a table…

Advertisement for toxaphene includes tagline "Not all weevils froze..." in bold. Paragraphs below tagline describe how boll weevils can survive cold winters therefore precipitating the need for using toxaphene as an…

Color print advertisement for Hercocel E, an ethyl cellulose molding powder manufactured and sold by the Hercules Powder Company. The advertisement shows a man in a coat using a telephone handset, with an image of an…

Advertisement for thanite DDT insecticide spray depicts a fly killed by the effects of the spray.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.)…

Print advertisement for Hercules Powder Company explosives. The advertisement features small black-and-white illustrations of industrial sites. The accompanying text briefly describes several Hercules explosives, such…

Advertisement for Thanite, a toxicant manufactured and sold by the Hercules Powder Company for use in pesticides and insecticides. The advertisement shows a small figure of a woman operating an insecticide sprayer, as…

Color print advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features an illustrated figure of a woman, as well as…

Print advertisement for pine oil manufactured by the Hercules Powder Company. The advertisement shows a pair of soapy hands. The accompanying text describes pine oil's "ability to quickly penetrate and remove grime and…

Color print advertisement for permissible explosives manufactured by Hercules Powder Company. The advertisement shows four lists of permissibles, separated into categories labelled For Rock Work, For Wet Work, For…

Color print advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement shows a spatula with a plastic handle against a blue…

Print advertisement for pine oil manufactured by the Hercules Powder Company. The advertisement features a line drawing of a man cleaning with a mop and bucket. The text describes the cleaning properties of pine oil.
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Color print advertisment for "Yarmor" F Pine Oil, a frother manufactured by Hercules Powder Company. The advertisement shows an illustration of bubbles emanating from the Hercules logo. Inside the bubbles are qualities…

Print advertisement for lacquer used in the finishing of Hoover vacuum cleaner accessories. The advertisement shows an illustration of two vacuum cleaner attachments, as well as a small figure of a woman carrying a…

Color print advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features a photograph of two children admiring a…

Advertisement for Daintex, a terpene-based chemical manufactured and sold by the Hercules Powder Company for use in soaps and detergents. The advertisement shows a list of Daintex distributers by state against a blue…